Collection: GIRLCULT

GIRLCULT is a stylized Chinese beauty brand catering to Generation Z girls, offering a variety of makeup products, including eyeshadows, lip tints, blushes, highlighters, and contour products. The development and design of GIRLCULT products revolve around the brand's three key themes: "quirky, romantic, and adventurous." With retro designs and unique motifs such as suns and eyes, the brand has established a highly recognizable and distinctive style.

From the outset, GIRLCULT’s positioning has been centered on quirkiness, romance, and adventure, exploring the boundaries of aesthetics based on these three principles. The brand’s English name, “GIRLCULT,” which translates to “Girl Worship” in Chinese, reflects its playful and whimsical essence.

• Quirkiness symbolizes being different or special, breaking away from homogenized aesthetics. GIRLCULT’s products are a means of expressing one's unique personality and aesthetic taste.

• Romance embodies embracing seemingly unrealistic fantasies. Romantic people often dream, and dreamers are creative. Creativity makes life more beautiful. Instead of living in monotonous routine, we hope for a life filled with more whimsical ideas, believing that the creativity born from romance can dissolve rigidity and dullness, making life more interesting.

• Adventure sparks curiosity and encourages the desire to explore the world. We define GIRLCULT girls as young adventurers—bold enough to explore the unknown, brave enough to explore life’s possibilities, and daring enough to break through barriers to free their minds.