Douyin Makeup Look / Chinese makeup

Douyin makeup, a trending Chinese makeup style popularized by the social media app Douyin (Chinese TikTok), is gaining global recognition. This look focuses on creating a youthful, doll-like appearance with a flawless, porcelain-like base using high-coverage foundation for a smooth, semi-matte finish. A key feature of this Chinese makeup trend is shimmery eyeshadow—typically in soft pinks or blues—paired with bold glitter to emphasize the eyes, along with aegyo sal, a subtle under-eye puff that enhances a wide-eyed, innocent effect.

Additionally, the application of blush in this Chinese makeup trend is distinctive, placed high on the cheeks, mimicking a fresh, youthful flush. Lips are softly blurred at the edges, adding to the ethereal, doll-like vibe. Inspired by Japanese and Korean beauty styles, Douyin makeup balances a minimalistic yet playful aesthetic​.

This collection brings the best of cbeauty trends into your daily beauty routine, delivering soft, shimmering eyes and flawless, glowing skin for a dreamy, modern look.